The Story of Zanthion – Startup Chapter 6 – Strategy and Going to Market

Startup Chapter 6 – Strategy and Going to Market

 

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Startup Chapter 6 – Strategy and Going to Market

July 15th, 2019

In the last couple of weeks, our sensor technology has solidified so that all our sensors connect 24 x 7 and allow us to perform aggregated analysis on their combined inputs.  I am personally excited about our water sensor that sits in the shower and our toilet sensor that is used to predict UTI infections. It is amazing to see our SMART Watch lasting 18 hours on a full battery charge pushing data at 50 messages a second through our analytics.  John Hagelgans is testing his design for spinning up a set of containers for our complete system for dev, test, and on-site prod. He has included in his design our backup strategy and ability to scale. Steven Rudenko has discovered a new algorithm that methodology ensuring our BLE connections connect much faster and endure under all circumstances.  Viktor Ponomarenko has implemented three sensors in the last two weeks rounding out our sensor set with smoke, gas, water and a new temperature and humidity sensor. Viktor has fixed more than 50 bugs in the last two weeks and continues to be one of the most productive and easy to work with programmers I have enjoyed working with for 35 years. Jeff has sourced our incredible no-hassle install and produced some of the most beautiful marketing material I have ever seen.  John Sebesta has implemented our products categories throughout our financial and inventory system and procured the best startup lawyers in the country to ensure we are squeaky clean going into sales and expansion. I am incredibly proud of our team and enjoy getting up every day and working with them.

As a team, we have met several times to define our target markets and our messages in each market.  Some of Jeff’s genius showed through when he branded our product line and discussed the markets and his experience as to what community owners were looking for.  I have included his rough draft of our new Aging In Place brochure with this blog.

We have given ourselves a release date of August 1st.  What that means to us is that we will start selling a polished product that easily exceeds the capabilities of any product in the market today.  The companies we are competing with were funded by technology VCs and are owned and operated by doctors, computer professionals and experienced hotel businessmen.   The funding levels start at $20 million dollars. We are bringing our product to market on the backs of 4 years of dedicated engineers and businessmen and possibly $600k in self-funded investment.  

At heart, to a man, Zanthion is conceived and created to change the value proposition of American business.  We are in business to provide unquestionable value and prove to ourselves that businesses can respect their customers, charge fair prices, respect their partners, and treat every man and woman working with us with kindness and fairness.  We believe in each other and America and believe that we can not only be a viable business but be the business that captures the heart and hopes of America. We are doing what we do, sacrifice money that our families could use, because Americans need this. We all need to see that doing the right thing, treating people fairly, and being dedicated can produce a giant success without the smoke and mirrors we have all been duped into believing is required.

[pdf-embedder url=”https://zanthion.com/wp-content/uploads/2019/07/SMART-Living-Aging-in-Place.pdf” title=”SMART Living – Aging in Place”]

Wish us luck in years to come.

SMART Room Box
SMART Room Box
SMART Watch
SMART Watch
Android Tablet Gateway
Android Tablet Gateway
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