Startup Chapter 1 – Zanthion Today
We have decided to chronicle our journey as a startup so that others can benefit from the lessons we have learned. Our journey has been filled with joy and some disappointment. This is our story. Chapter 1 is about where we are today and why.
Today, Zanthion is poised for launch within the next 30 days to enter the senior quality of life predictive analytics market with healthcare predictive analytics having a CAGR of 29.3% and a total market value of 1.48 billion. Zanthion’s main emphasis for the first year is to limit falls and sepsis through predictive analytics with a combined market value of 14.39 billion by 2025.
Our recent validation as a company has come in many forms the first of which was the acquisition of a new incredibly gifted COO (J), with 25 years experience in medical technology and senior care. He inquired about the company 3 months ago and joined the next day. His input has congealed 4 ½ years of effort and the technical foundation into a machine ready for market.
Shortly after J joined, inquiries started coming in from companies seeking to pivot home alarm companies into senior citizen-oriented quality of life companies, staffing agencies for senior care facilities, and international companies asking for platforms to support their home health agency just in time delivery of service. We even had television personalities calling us for a home shopping network.
Some of those calls were calls from people and companies seeking to leverage our hard work with what they believed was a differentiator in the marketplace. One such company felt that we should allocate significant Zanthion stock and strike a partnership because they had established baseline measurements for the health signs that indicate frailty and [soon to be] falls. Of course, that data is easily available through academic and industry research papers and a portion of your company does not need to be relinquished to acquire it. Furthermore, sensor-based and habit-based artificial intelligence is not reliant on a baseline. Those same companies pitched us on their existing call center as a deal breaker. Those, too, are easily purchased and set up in our modern world.
An alarm company called us and asked us if we could provide support for their already existing pendant and home alarm sensors which used GPRS, phone technology, to handle all alarms. We indicated that we could do that but it would require at least a half of work or 3 people 2 months at $125k. For that price he wanted us to provide our backbone provisioning, maintenance, analytics, and responder products for $1 a month per subscription and tried to negotiate the $125k down to $36k. This kind of bartering is counterproductive for a small company.
Because we suddenly were exhibiting high demand for our platform J and I decided we needed to augment our 5 man team with a new CTO. We placed a job posting on Indeed.com outlining our exact needs, our current ability to pay, and the company status. We received 63 applicants many from mainstream corporate America with prior CTO and business owner titles. We asked CTO applicants to take the indeed Logic and Critical Thinking exam and received expert qualifications on 2 of 63 applicants. This was extremely disappointing as we expected a much better showing logically from CTO candidates.
These cases are examples of growing pains and the disappointments that are part of a growing company. What we learned from them was how to quickly differentiate the real from the unreal. Being able to differentiate the real from the unreal, the opportunity from the misdirection, reasonable funding vs unreasonable funding, valid functions vs invalid functions, and on and on is what ends up being the most important part of what startup leaders to. We avoid spinning our wheels as much as possible.
We are extremely confident in our products ability to provide value to a tremendous community of seniors and their families with watches that detect falls and notify others of wandering and a complete fixed BLE sensor line integrated with our wearable technology. Today, we applied for loans for $250,000 in order to purchase inventory to package and sell into the marketplace. Every company worth their salt reaches the point where they need revenue to get loans and loans to get revenue. This is where most startups take venture capital. They seek venture capital because they have been churning in the chicken and the egg scenario long enough where they are losing the market opportunity and they know that if they do not act they will lose their market. We are fortunate. Our market is considerable and there are still lenders who understand the value of our market and it’s potential. When finance companies take the chance on companies like Zanthion they are leveraging a small loan into hundreds of millions of dollars of future financing. It is a smart move. Soon we will launch the most comprehensive senior quality of life product in the market today enhancing the quality of life for millions of families in the years to come. We are thankful to everyone that has helped us make this happen.
Philip Regenie – Founder and CEO – May 20, 2019
Platform Customization - PaaS
Platform as a service (PaaS) is a cloud computing model in which a third-party provider delivers hardware and software tools -- usually those needed for application development -- to users over the internet. A PaaS provider hosts the hardware and software on its own infrastructure. Zanthion can customize our Senior Care Platform to meet your needs - branding, visibility, and market differentiation. Call us at (415) 967-2449 or fill out the form below with your request for more information. We are here to help.
Our job is to make you shine through reliable, available, maintainable services with a high level of quality control at a lower cost of service provisioning. PaaS and Platform Customization/Branding
Alzheimer’s disease is a type of dementia that is prevalent among seniors; it is estimated that 5.3 million people over the age of 65 have this condition. When a person has Alzheimer’s, their memory and other cognitive functions progressively decline, starting with signs as subtle as forgetting small details to completely forgetting names or faces of loved ones. Understandably, Alzheimer’s disease is difficult for both the person who suffers from it and their families. This condition is made even more difficult by the fact that your loved one may not fully understand how their dementia is impacting them, and may put themselves at risk. One behavior that up to 60 percent of people with dementia demonstrate is wandering.
What Wandering Means
Wandering is a common, but dangerous, behavior of people with Alzheimer’s and other forms of dementia. This can happen at any stage of Alzheimer’s, when the patient becomes confused about their whereabouts. As a caregiver, it is important that you look out for indications of wandering, as this behavior can be quite dangerous. Read on for signs to look out for that indicate that your loved one may be wandering.
Signs of Wandering
- They have forgotten directions to a place they have been before.
- They take longer than usual to return from a regular activity, such as a walk.
- They have trouble remembering where rooms are at home, such as their bedroom, bathroom, or kitchen.
- Even when they are already home, they try to leave to “go home.”
- They seem lost and confused in new environments.
- They demonstrate restless behavior, such as pacing or repetitive motions.
- They say they are doing something, such as a chore, but nothing is actually done.
- They try to “go to work” even though they are not employed.
When your senior loved one wanders, it can be quite frightening. Fortunately, there is hope to address this problem. Technology continues to show promise in ensuring the safety of seniors with Alzheimer’s. One promising technology that is currently being used to track seniors with dementia is geofencing.
The Power of Geofencing
Geofencing is an innovative software that utilizes smartphones to keep track of Alzheimer’s patients. Using GPS technology, geofencing can alert caregivers if their senior loved one with dementia leaves the boundaries put in place. These GPS trackers for dementia patients come in the form of bracelets or other types of sensors. These devices prevent wandering behavior by sending a message to the smartphone of the designated caretaker anytime the Alzheimer’s patient leaves the geofence perimeter. Without this technology, locating a wandering Alzheimer’s patient could take hours, thousands of dollars, and dozens of police officers. Now, with a GPS tracker, locating a wandering individual can be accomplished in minutes, cost virtually nothing, and require only one or two people to help. This revolutionary technology is set to change the negative impact wandering behavior has on seniors with dementia.
However, just because you have the use of this technology, doesn’t mean that you should not take additional precautions to prevent wandering. Sometimes, wandering actually increases with the use of these GPS trackers for Alzheimer’s patients because families will become more lax about the issue. Therefore, to put your loved one in the best position to stop wandering, here are some tips for preventing it.
- Implement a Daily Routine. When you do certain activities at the same time every day, including waking up, meal times, and going to sleep, it helps provide structure that is helpful to Alzheimer’s patients. When they have a basic idea of how their day is going to go, they feel less disorientation and confusion, which can lead to wandering.
- Reassure Them. When your loved one is disoriented or confused, resist frustration and correcting them. Focus on making them feel safe and validated in their feelings. Reassure them that they are safe to prevent their confusion escalating to wandering.
- Mind Basic Needs. Seniors with Alzheimer’s may wander simply because they are hungry, thirsty, or need a toilet and don’t know where they are. You can prevent them for wandering in search of these things by making sure their basic needs are met.
- Identify Prime Wandering Times. There are certain times when wandering will be more likely for the individual with dementia. For example, your loved one may tend to wander at night when they get up to use the restroom. Take steps to prevent these scenarios; for example, by limiting liquid intake before bed, and having them use the facilities right beforehand.
- Avoid Busy Spots. Places such as grocery stores or shopping complexes can be disorienting to people with Alzheimer’s because they are so busy. This confusion can cause them to wander. Avoid taking them to very busy places, or go only at odd hours when they are less likely to be packed.
- Install Night Lights. Installing night lights in your home can light the path of your loved one, making it less likely that they will get confused in the night and wander.
- Use Childproofing. Childproofing can prevent your loved one from wandering outside of the home. Use childproof door knobs, and install locks above or below their line of vision to stop them from exiting.
- Place Bells Above Doors. Just like you have seen in restaurants or stores, a bell above the door of your home can be set up to ring in the event of your loved one exiting the premises. This can help you be aware of any wandering outside the home.
- Install Fencing. In the event that your loved one does leave the home, installing fencing or hedges can help prevent your loved one from wandering further.
- Label Rooms. If your loved one with dementia tends to become disoriented in the home, try labelling each room to remind them of its intended purpose.
- Don’t Leave Them In the Car. Even if you are just running into the store on a quick errand, in the time you are gone, your loved one may become disoriented and wander off (or take the car entirely). Avoid this problem by never leaving them in the car alone.
- Secure their Items. There are certain items that your senior loved one would not choose to leave home without, such as their wallet, keys, purse, or coat. Secure these items in a place they cannot reach to prevent them from wandering out of the home.
- Prevent Overstimulation. Seniors with dementia can often become overstimulated by too much noise or movement, which can lead to confusion. Avoid confusing them by limiting the amount of noise in your home.
- Know Your Neighbors (and Neighborhood). Talk to your neighbors about your loved one with dementia. Let them know that wandering may be an issue, and if they do see your loved one alone, to call you right away. Additionally, be aware of hazards in your neighborhood, such as streets with heavy traffic, bodies of water, and wooded areas.
- Keep Recent Photos. Keeping up-to-date photos of the senior in your care is a good idea in the event that they do wander off. This way, you can give police the most accurate photo of them possible.
- Know Where They Would Go. Figuring out where your loved one would be motivated to go is a good way to stay ahead of their wandering. Keep a list of places they might be drawn to, such a former places of employment, church, somewhere they used to live, or their favorite restaurant.
At Zanthion, we understand that caring for your senior loved one comes with unique challenges. You can ease the stress of caretaking with the use of our senior monitoring system. With Zanthion, you can rest assured that you will know what is going on with your senior loved one at any given moment. This peace of mind is invaluable when your senior parent or other relative has Alzheimer’s. Shop our free senior monitoring system here today.